A new home for Samsung’s King’s Cross store
Canonical
Product design
Bringing Canonical’s Landscape into the modern age
Discovery
Samsung’s main business goal with this project was to increase its cultural presence in London. To better understand the local market, I researched other locations known for their cultural offerings, such as the Barbican and the V&A Museum. I also looked into other brands—such as Apple and Sweaty Betty—that regularly host events in their retail spaces.
User stories
Based on conversations with project stakeholders and the strategy team, I summarised a series of project requirements that were later used as a reference to measure the project’s completion.
User journeys
As a starting point, I mapped out an initial information architecture for the website, incorporating all the functionalities expected based on the user stories.
Design process
I designed a series of wireframes for the project, which were shared with stakeholders and tested with users in the research lab. I carried out three rounds of user testing with five participants each. Between rounds, I made amendments to the wireframes to address the issues identified during testing. Participants were recruited through an agency and included Londoners from a range of age groups.
Mobile wireframes
Given that the main entry points to the website were social media and public transport advertising, we expected most users to access the site via mobile. User testing was carried out on both desktop and mobile to ensure the functionality was clear and effective across both platforms.
Project outcomes
I collaborated with the visual and strategy teams at Cheil to develop a brand for the minisite that reflected the business’s intent. The goal was to position the store’s website as an editorial piece within samsung.com, conveying a distinct ethos from that of the broader Samsung brand.
Daniel Mutis
All Rights Reserved
A new home for Samsung’s King’s Cross store
Canonical
Product design
Bringing Canonical’s Landscape into the modern age
Discovery
Samsung’s main business goal with this project was to increase its cultural presence in London. To better understand the local market, I researched other locations known for their cultural offerings, such as the Barbican and the V&A Museum. I also looked into other brands—such as Apple and Sweaty Betty—that regularly host events in their retail spaces.
User stories
Based on conversations with project stakeholders and the strategy team, I summarised a series of project requirements that were later used as a reference to measure the project’s completion.
User journeys
As a starting point, I mapped out an initial information architecture for the website, incorporating all the functionalities expected based on the user stories.
Design process
I designed a series of wireframes for the project, which were shared with stakeholders and tested with users in the research lab. I carried out three rounds of user testing with five participants each. Between rounds, I made amendments to the wireframes to address the issues identified during testing. Participants were recruited through an agency and included Londoners from a range of age groups.
Mobile wireframes
Given that the main entry points to the website were social media and public transport advertising, we expected most users to access the site via mobile. User testing was carried out on both desktop and mobile to ensure the functionality was clear and effective across both platforms.
Project outcomes
I collaborated with the visual and strategy teams at Cheil to develop a brand for the minisite that reflected the business’s intent. The goal was to position the store’s website as an editorial piece within samsung.com, conveying a distinct ethos from that of the broader Samsung brand.
A new home for Samsung’s King’s Cross store
Canonical
Product design
Creating a digital experience to accompany Samsung’s new store in London
Discovery
Samsung’s main business goal with this project was to increase its cultural presence in London. To better understand the local market, I researched other locations known for their cultural offerings, such as the Barbican and the V&A Museum. I also looked into other brands—such as Apple and Sweaty Betty—that regularly host events in their retail spaces.
User stories
Based on conversations with project stakeholders and the strategy team, I summarised a series of project requirements that were later used as a reference to measure the project’s completion.
User journeys
As a starting point, I mapped out an initial information architecture for the website, incorporating all the functionalities expected based on the user stories.
Design process
I designed a series of wireframes for the project, which were shared with stakeholders and tested with users in the research lab. I carried out three rounds of user testing with five participants each. Between rounds, I made amendments to the wireframes to address the issues identified during testing. Participants were recruited through an agency and included Londoners from a range of age groups.
Mobile wireframes
Given that the main entry points to the website were social media and public transport advertising, we expected most users to access the site via mobile. User testing was carried out on both desktop and mobile to ensure the functionality was clear and effective across both platforms.
Project outcomes
I collaborated with the visual and strategy teams at Cheil to develop a brand for the minisite that reflected the business’s intent. The goal was to position the store’s website as an editorial piece within samsung.com, conveying a distinct ethos from that of the broader Samsung brand.